The tequila and mezcal market is booming, fueled by key trends that are reshaping the spirits industry: Premiumization & Authenticity: consumers are increasingly drawn to premium tequila and mezcal, valuing their artisanal production, superior quality, and deep-rooted mexican heritage. Cocktail Culture: mixologists worldwide have elevated tequila and mezcal as essential ingredients in sophisticated cocktails, strengthening […]
2022 will be remembered as the year of sorpasso from tequila to whiskey in a market as complicated as the US. And it is that for the first time in history, North Americans will spend more money on tequila and mezcal, than on whiskey made in the United States. But the rise of tequila does […]
As tequila is a denomination of origin spirit controlled by the Mexican government, before exporting a single liter the supplier must get two permissions for the company who want buy from them. This process may take aprox 12-14 weeks. It is compulsory to have the certification. In order to buy tequila in bulk and to […]
The Japanese company Suntory agrees to buy Beam for 16,000 million dollars. The transaction, expected to definetely close in the second quarter of the year, supposes the creation of the third largest producer of wines and spirits in the world with a turnover of 4,300 million dollars. Beam owns whiskey brands as Jim Beam, Maker’s Mark and Canadian Club; cognac Courvoisier; Sauza tequila and vodka Pinnacle, while Suntory […]
